Sea Cuisine consumer print and in-store campaign

nowyourecooking #cookingwith fish #fishparty #fishfriends

Instagram campaign for consumers to challenge friends to make fish for a weeknight dinner then tags friends and post it on instagram to get $1 off coupon.

Use Hulu and capitalize on Shark Week to promote becoming a Fish Boss with the help of the easy, delicious Sea Cuisine entrees.

Sea Cuisine

Sea Cuisine takes the fear out of cooking fish by providing easy, fresh fish prepared and ready for you to cook as the centerpiece of your meal at home. Be a fish boss.